Design is a communicator. We speak first in visuals.
Campaigns
“More fun at the game”
Conceptual Campaign for the Denver Nuggets
Problem: Seats are empty at home games. Stats say that younger generations are not attending the games live. Need to spread brand recognition and create a campaign that fills seats at home games.
Research: There are other, cheaper, more fun options for younger adults to take part in. Denver has a popping night life and many options for free entertainment.
Solution: Market the game to provide more options for entertainment. Offer interactive moments throughout the game to connect with those in the audience and create a functional app that allows people to stay connected in and out of the stadium. Offer more than what they can get at a bar when the game is on TV.
Deliverables: App, posters, ground decals throughout Denver proper, games for the jumbotron and app, upgraded logo and tagline, strategic rollout and communication plan.
“Let’s keep our distance”
Campaign for Clean Water Services Covid 19 Communication
Problem: Covid 19 spreading rates increase and CWS employees need communication with the public and fellow employees to ensure safe practices at work.
Research: Frequent reminders help people to abide by distancing guidelines and respect the rules around the pandemic
Solution: Hand out safety and wellness kits branded with the campaign slogan. Ensure all PPE has logos and reminders as well as frequented paths such as office hallways and entrances.
Deliverables: Posters throughout the CWS locations, wellness bags that included branded hand sanitizer, wipes, Covid tests, O2 readers, contact log booklets, masks, and brochures, office floor decals, PPE decals.
